Community Marketing & Real Estate Update
2021: What A Year On So Many Levels!
The fervor in the real estate market that began in 2020 with the onset of the COVID-19 pandemic showed no signs of slowing in 2021. The mantra of our buyers simply has been, “Find a house for me!” Of course, each buyer has differing tastes and price requirements, but their parameters have been much broader than “normal” over the last two years.
We continue to fulfill our mission of attracting National Buyers (those from outside the Savannah area) by raising our marketing expenditure, given our success in increasing our revenues. In 2021, we found homes for 181 buyers, 156 of which were National Buyers, representing 29 states! Not only is this much more diverse as it relates to buyers in the departure states, but it is a record number for many years now!
Our extensive national marketing of The Landings is essential, considering its private location and the destination (meaning non-resort) character of our community, along with a lack of substantial incoming moves to Savannah. With 4,400+ properties at a combined value of nearly $3 billion, we must maintain this national exposure to keep property sales turning at a rate that sustains or increases home values.
Notice the correlation between the Company’s annual marketing spend, Discovery Visits, and the number of total homes sold at The Landings in the chart at top, right. The only portion that doesn’t correlate in 2021 is the total Landings’ home sales. This lack of correlation is for only one reason, the lack of available home inventory.
You may be asking, “Why keep up this pace of national marketing?” The average buyer from outside of Savannah spends 2.7 years from initial inquiry to home purchase. This market will balance at some point, and we will need the new buyers we’re engaging now to purchase homes in 2024 and beyond.
We have no doubt that we would have had substantially more than 400 home sales in The Landings in 2021, given The Landings Company’s buyer demand. We also continue to have the highest level of success in listings sold, as you can see below.
Lastly, even as we finished 2021, having sold homes to 156 national buyers, our marketing campaign has created at least 150 more buyers that are ready and qualified to buy. For those 150 reasons and more, we stand ready to list your home and get you the absolute best result!
Beginning January 26, for a limited time, you can list your home with The Landings Company for a total commission of 4%!
The Landings Company is 100% self-funded from the sales commission revenue we generate. We can only continue to broadly market The Landings, which benefits all of our property values, with your support when selling your home, referring friends and family, or renting your home. Thank you in advance for your support this year!
Your Company, The Landings Company!
This article was originally published by The Landings Association on their website. Visit landings.org to read the original article. https://landings.org/news/2022/02/07/community-marketing-real-estate-update