Community Marketing & Real Estate Update

Change is in the air…Again

As we’ve made our way through November, some clear signs are developing relative to the national real estate market and, specifically, to The Landings:

• Interest rates at 7%+ are contributing to a cooling market, particularly when considering an average Landings sales price of $934,000.
• New Landings home listings in October totaled 33, making for a respectable listing month. However, our community is behind last year’s listings-to-date by 7%, at 262. Well behind the last “normal” year of 2019, which had 370 in the same period.
• Our lack of inventory continues to limit buyers’ choices and impede sales to the Company’s backlog of buyers.
• Price reductions of unsold listings are occurring more frequently after essentially evaporating over the last couple of years. Initially setting the appropriate price for listings is more critical than ever.
• We now have 1.5 months of homes on the market given our current sales pace. This is up from 1.0 month a year ago but far from the 4.0 months considered to be balanced between buyers and sellers in an optimal market.
• Inquiries through our national and local marketing are still drawing from a broad geography, and TLCo national buyers represent the largest single source of our community’s home buyers year-to-date.
• The Company’s backlog of active buyers from our national marketing efforts is still substantial – we just need the home listings to sell them!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The support of Landings sellers choosing to list with the Company, your referrals of friends and family, and the Company’s investment of more than $13.5m in national marketing over the last 10 years, with no added cost to the community, along with our team’s outstanding performance, are all contributing to Landings home values.

 

 

 

 

 

 

 

  

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Company remains the highest and best chance for a sale, with five times the listings sold as the second most active firm.

If you’re a current homeowner considering a move, we can guide you to properly position your home to sell in this rapidly changing market and/or help you find your next dream home in The Landings.

We have large numbers of buyers visiting every month and many working with us in The Landings every day. Proper preparation, pricing, and promotion are the keys to success in maximizing your value and decreasing your home’s time on the market.

If you are interested in selling your home and/or looking to buy another and want to learn more, please call one of us today (912-598-0500).

The Landings Company is 100% self-funded and can only continue with your support when selling your home, referring friends and family, or renting your home. Thank you again for your support this year!