Community Marketing & Real Estate Update

If The Landings Company Exists to Promote The Landings and our Property Values, is it Working?

From 2014 to 2022, The Landings Company generated and spent just over $12M to market The Landings aside from its modest operational costs. The Company spent another $1.12M through September of this year.

During that period, 2,890 homes and 303 resale lots were sold in The Landings, with the Company working with the buyer, seller, or both about 75% of the time.

From the 184 “new” homeowners so far this year, to those of you who have been on the island for 50+ years, we still get questions as to the role of our three Landings entities. Here’s a quick summary and, keep in mind, all three are governed by Boards made up of our neighbors:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We know of no more succinct way to underscore the importance and value of the Company’s role of providing national marketing, along with its Discovery Visit and sales program, than a successful, vibrant Landings Golf & Athletic Club and its own investment in marketing for new members, and a properly funded and well managed Landings Association. It takes this sturdy, three-legged foundation of The Landings to achieve the wonderful lifestyle available to all of us and to attract and add value for the next property owners to find and join us!

Ultimately, it would seem the best quantitative way to measure the strength of our little “stool” would be the effectiveness the trio’s combined efforts have on our property values. As you can see in the chart at right, average and median home values grew from year end 2013 to year end 2020 by about 25%. As the market accelerated with the impact of COVID-19, values grew about 25% in both 2021 and 2022 and another 9% so far this year, for a cumulative average increase of 114% over the nearly 10-year period:

 

 

 

 

 

 

 

 

 

 

 

 

 

 

However, we think there’s an even more telling measurement to assess…Using MLS data and just the years of 2018 - September 2023, we studied home appreciation in four key submarkets of Savannah by zip code, including the Historic District, Savannah Golf Club/Causton Bluff/Thunderbolt, Ardsley Park to Southbridge, and Isle of Hope/Dutch Island/Burnside.

As you can see in the following chart, our median and average home values were 2.5 times more than the next highest percentage in appreciation!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The foundation of our island community is certainly our residents. It is its management by The Landings Association along with The Landings Golf & Athletic Club’s array of available amenities, all nationally marketed by The Landings Company, that adds the synergistic formula that delivers a wonderful lifestyle and exceptional results for all.

 If you would like to have us assess the current value of your home and/or talk about the listing and sales  process, please give our team a call (912-598-0500).

 

The Landings Company is 100% self-funded from the sales commission revenue we generate. We continue to nationally market The Landings, which benefits all of our property values, with your support when selling your home, referring friends and family or renting your home.

Thank you in advance for your support in 2023 and in advance for 2024!