Community Marketing & Real Estate Update

By Raoul Rushin - 
President, TLCo

Discovery Visits are Key for our National Buyers!

Like most similar communities, particularly those still being sold by the developer, The Landings Company offers a Discovery Visit package to allow potential buyers a “test drive” of our community. These visits cost the visitor either $549 for two nights or $675 for three nights. Our guests also often have airfare, rental car, and other expenses, which can make the total cost of the visit substantial.

Visits normally are scheduled after requesting information and engaging with one of our agents for what can be a few months or a few years. Along the way, our agent is learning about the buyer’s interests so we can tailor activities during the Discovery Visit to their needs.

The visit incorporates a stay in one of our short-term rental homes, and we provide access to golf, dining, workouts, tennis, etc., all with the great cooperation of The Landings Golf & Athletic Club. We offer a boat tour of our island’s waterways or a trolley tour downtown, which we contract for independently. This is, of course, all in addition to seeing our island amenities and visiting listed homes of interest with their Landings Company agent.

One thing we can be sure of…no one will buy property at The Landings without a visit. Most of our buyers visit at least twice over a one-to-five-year period leading up to their purchase. Keeping in regular touch with them through our ongoing marketing initiatives and their agent is an absolute necessity to keep The Landings top of mind, particularly given the current low inventory of homes for them to purchase.

As of August 31, we had 265 couples/families utilize our Discovery Visits this year. We expect the total to be about 400 in 2023. As they say, “it takes a village” and creating a robust and memorable guest experience is a substantial undertaking as every visit must be scheduled, coordinated, hosted, dinner and boat tour reservations made, the homes cleaned, and much more. Our agent, short-term rental coordinator, housekeeping team, handyman, Director of First Impressions, Guest Relations Liaison (a shared concierge position with the Club), other Landings Company staff along with the Club’s entire team are committed to the process…and it works!

Take a look at the chart at right, which shows our pace of National Buyers. That’s 66 buyers of the 163 homes sold in The Landings through August of this year. In total, we’ve brought 86 buyers to The Landings in 2023, thus far. That’s five times the next most active firm. It’s this “beehive” of activity spawned by national marketing that makes us so dominant.












Ask yourself…did you or a neighbor come on a Discovery Visit? Help us find another neighbor by suggesting a Discovery Visit to a friend or family member -- they won’t be disappointed!

If you’re a current resident considering a move, The Landings Company can guide you to properly position your home for this changing market. As you can see, we have large numbers of buyers visiting every month and many working with us in The Landings every day. Proper preparation, pricing, and promotion are the keys to success in maximizing your value and decreasing your home’s time on the market.

In fact, ask one of our agents to show you how we have gotten an average of $61,519 or 7% more per home for our listings this year, and in less time than our competitive set.

If you are interested in selling your home and want to learn more, please call one of us today (912-598-0500).

The Landings Company is 100% self-funded and can only continue with your support when selling your home, referring friends and family, or renting your home. Thank you again for your support this year!
























This article was originally published by The Landings Association on their website.

Visit to read the original article.