Budget Box: Community Survey

One of the most important responsibilities for The Landings Association is to understand overall community expectations and satisfaction levels with the Association’s services and what our members are willing to support. Conducting periodic community surveys for a population of our 9,000 residents with diverse views helps us to obtain the most accurate and representative feedback from our property owners.

In August, EMG Consulting conducted three focus groups to help determine areas to explore in the survey, building on what was last asked back in 2019. That allows an updated, relevant survey to be created and administered to the community.

The survey will be conducted online, which allows for computer, tablet, and mobile platform accessibility. The community response will provide invaluable, comprehensive community feedback on satisfaction levels with services, member willingness to support new or improved services, and will gauge the level of support for the current direction of the community.

Community surveys such as this, covering a broad range of issues rather than a single subject, typically have been conducted every two years, with the last one in 2019. COVID-19 disrupted the typical cycle, as gatherings such as focus groups were not easily conducted. The expense is budgeted in The Landings Association’s Operating Fund. This year, the total cost for the Community Survey work is $23,500.

The survey results also will serve as an important resource for the 2024-2025 update of the Association’s three-year Strategic Plan.