Community Marketing & Real Estate
Discovery Visits are Key for our National Buyers!
One thing we can be sure of…almost no one will buy property at The Landings without visiting. The Landings Company is the only real estate firm to offer a Discovery Visit (DV) package, allowing potential buyers to “test drive” our community. These visits are offered at $349 per couple for two nights or $475 per couple for three nights.
DVs are normally scheduled after potential buyers request information, then engage with one our agents for what can be a few months or a few years, followed by a request for their DV. Along the way, the agent is learning about the buyer’s interests, allowing us to tailor activities to their preferences during their visit. Most of our buyers visit several times over a one-to-five-year period leading up to their purchase. Our agents keep in regular touch with potential buyers through TLCo’s ongoing marketing initiatives as well as calls, emails, and news of Savannah and The Landings…all an absolute necessity in keeping our community “top of mind” for potential buyers.
Our DVs incorporate a stay in one of our short-term rental homes and, working together with The Landings Club, include access to golf, dining, workouts, tennis, etc. We also can offer a boat tour of our island’s waterways or a trolley tour downtown, which we contract for independently. This is, of course, all in addition to an island amenity tour and seeing homes of interest with their Landings Company agent.
As of September 30, we had 487 couples/families utilize our Discovery Visits in 2021. We expect the total to surpass 600 this year, well ahead of 2018, 2019, or 2020. As they say, “It takes a village”, and creating a robust and memorable guest experience is a substantial undertaking, as every visit must be scheduled, coordinated, hosted, dinner and boat tour reservations made, the homes cleaned, and much more. Our agents, short-term rental coordinator, housekeeping team, handyman, Director of First Impressions, Guest Relations Liaison (a shared concierge-like position with the Club), other Landings Company staff, not to mention The Landings Club’s entire team as well as the Ambassadors, are committed to the process…and it works! The chart below is a snapshot of our record pace of national buyers.
Just ask yourself…did you or a neighbor come on a Discovery Visit? Help us find another neighbor by suggesting a Discovery Visit to a friend or family member. They won’t be disappointed!
We always are interested in finding Discovery Visit properties to represent our wonderful community. If you or someone you know owns a home in The Landings that is used part-time only, please call Angel Herndon, Director of Rental Operations (912-598-0500), to discuss the details of joining our DV Home Program.
Let’s help others to Start Living at The Landings!
Your Company, The Landings Company!
This article was originally published by The Landings Association on their website. Visit landings.org to read the original article. https://landings.org/news/2021/11/09/community-marketing-real-estate