Budget Box: Community Survey

One of the most important responsibilities for The Landings Association is to understand overall community expectations and satisfaction levels with the Association’s services and what our members are willing to support. Conducting periodic community surveys of a population of approximately 9,000 residents with diverse views helps to obtain the most accurate and representative feedback from our property owners.

Over the next few months, an independent consulting expert in the field of survey research will develop the survey methodology, including questionnaire design, administer the instrument, analyze the data, and present the findings. The consultant initially will convene pre-survey focus group sessions with randomly selected residents. The focus group sessions will identify topics that should be included in the survey prior to design of the instrument.

The survey will be conducted online, which allows for computer, tablet, and mobile platform accessibility. The community response will provide invaluable, comprehensive community feedback on satisfaction levels with services, member willingness to support new or improved services, and to gauge the level of support for the current direction of the community.

Community surveys such as this, covering a broad range issues rather than a single subject, typically have been conducted every two years, with the last one in 2017. The expense is budgeted in The Landings Association’s Operating Fund. This year, the total cost for the Community Survey work is $19,000, within the budgeted amount of $20,000.

The survey results also will serve as an important resource for the 2020 update of the Association’s six-year Strategic Plan.